DEPARTMENT OF ART AND DESIGN SCORING GUIDE FOR OBJECTIVE 3 – GRAPHIC DESIGN
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5-Master |
4-Accomplished |
3-Competent |
2-Developing |
1-Beginning |
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Visual Organization Integration /relationship of typography and imagery |
Demonstrates
full control of the visual pieces and integrates the easily and with finesse. |
Understands
and controls the ability to pull all pieces of the layout together to
compliment the final outcome. |
Understands
the relationship and integration of type and image to compliment the final
outcome. |
Understands,
somewhat, the relationship and integration of typography and imagery. |
Fails
to understand the relationship and integration of typography and imagery. |
TypographySelection and Use in a functional/practical manner |
Has
an advanced understanding of the functional/practical nuances of typography
and uses it with finesse. |
Has
an understanding of typography that uses fonts in a functional/practical
manner that are effective and appropriate. |
Satisfactorily
makes font choices and design with type in a functional/practical manner. |
Begins
to make font choices that are functional/practical. |
Fails
to make font choices that are functional/practical. |
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Typography Selection and use in a creative manner |
Has
an advanced understanding of the creative uses of typography and uses it with
finesse. |
Has
an understanding of typography that uses fonts in a creative manner that
enhances the final outcome. |
Satisfactorily
makes font choices and uses typography in a creative manner that is effective
and appropriate. |
Begins
to make font choices and use typography in a creative manner. |
Fails
to use typography in a creative manner. |
Use of Color |
Has
a thorough understanding of the role of color and a personal approach which
expresses a unique vision in design solutions. |
Demonstrates
control and develops a personal approach to color. |
Considers
the role of color as a meaningful element of design. |
Begins
to consider the role of color as a meaningful element in design. |
Fails
to consider the role of color as a meaningful element in design. |
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Production |
Demonstrates
a thorough understanding of standard prepress and printing processes and applies
this knowledge in preparing files correctly for the printer and examines the
impact of their decisions on print production. |
Demonstrates
and understands an awareness of standard prepress and printing processes and
applies this knowledge in preparing files correctly for the printer. |
Demonstrates
an understanding and awareness of the vocabulary of standard prepress and
printing processes and applies this knowledge in preparing files for the
printer. |
Demonstrates
some understanding and awareness of the vocabulary of standard prepress and
printing processes and has some knowledge of how to prepare files for the
printer. |
Fails
to understand the vocabulary of standard prepress and printing processes and
has no knowledge of how to prepare files for the printer. |